Cinemagraphs

Cinemagraphs are a simple yet effective way to bring an image to life through subtle movement. Whether it is adding the steam rising from a freshly brewed espresso, a curtain moving gently in the breeze, or the play of light across a wall from trees gently swaying in the wind – incorporating just a hint of movement into architectural imagery is a great way of maximising CGI assets to create powerful and engaging content, perfect for website banners, social channels and pre-launch teasers. It is a more cost-effective, yet equally powerful alternative to traditional fully animated, fly-through style tours and a series of cinemagraphs can be seamlessly edited together, with simple camera pans, zooms, cuts and crops to create an incredibly immersive animated experience, instantly capturing and holding the viewers attention.